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Key takeaways
- A pulse is a short, repeating survey. The page should say how often it runs.
- eNPS is a recommendation question. It is not a substitute for a pulse.
- Benchmarks only help if the page says whose scores you are seeing.
- FeedbackPulse names both pulse and eNPS, and a monthly rhythm.
Pulse surveys and eNPS get sold as the same feature. They are not. A pulse tells you whether a theme is moving. eNPS tells you whether people would recommend the company. I want the product page to say which one I am buying.
What I count as a pulse
FeedbackPulse
A pulse is short enough to repeat. FeedbackPulse’s homepage says the product is simple enough to launch and repeat every month, for teams of 10 to 200. That is a cadence I can put on a shortlist. A page that says “continuous listening” without a cadence is harder to buy.
What I count as eNPS
eNPS is the employee form of the recommendation question. Some products add benchmarks. FeedbackPulse puts eNPS benchmarks on Pro. Microsoft Viva Glint and Culture Amp also sell listening at a different scale and a different floor. I compare the question and the floor, not the adjective in the headline.
When a page offers both
Both is fine. I still ask which result a manager sees first, and whether a small team can see a result at all. That second question is the anonymity threshold, covered in the engagement guide.
The two questions I ask
- Which survey runs on the plan we would buy, and how often can we send it?
- At what response count does a result unlock for a team our size?
